From an individual to an entire team of a social media agency and from artificial intelligence to personalization, every business and brand has adopted innovative digital marketing trends to benefit their growth. And why wouldn’t they? After all, we all are living in the digital era where staying one step behead of the latest trends could be a huge loss for you. At the same time, it’s not possible to stay updated and utilizes every trend of digital marketing. Today, we will discuss the top 5 trends that will stick in the entire 2021. Opt these trends the entire year and win your digital success by the same old methods that will work forever.
Here are the top 5 digital trends that will be the top priorities for most business owners in 2021 that will not only help your business/brand to survive but thrive in this age of innovation.
For a few years, chatbots are surprising us on a regular period with their life easier methods. This Artificial intelligence technology works 24/7 and makes it convenient for both the site visitors and your brand. From instant responses to communicate with the visitor to provide framed answers to simple questions regarding the concern, 64% of the respondents today has chosen online chatbot as their business representative. According to a survey, By 2022, chatbots will help businesses save over $8 billion per annum. Whether we talk about Facebook ads agency or brands like Pizza hut, Amazon, Banks, etc have already started using a chatbot to fulfill the customer requirements Hence, Chatbots are going to be an important part of 202 in the marketing industry and will be the most preferred option for a digital marketer or other agencies.
2- Video Marketing
One of the most favorite and important of all the marketers, Video marketing isn’t going anywhere for the next 7-10 years. Marketing reports have surveyed that nearly 89% of the consumers prefer video branding, especially for the social media marketing companies australia. This trend has improved their conversion rate. Even consumers today prefer watching videos rather than written blogs. Engaging Videos not only create a great impact on both the parties but also assures a great ROI. In terms of popularity, we couldn’t get a better example not only from Youtube and Instagram but also from Live broadcast on Facebook. This trend has faded long-form sales pages and emails because of the easiest format that works on your desktop and mobile screens. It can also reformat your content and Google even push pages that have videos. Some of the- free video trends include
Live Video – For interviews, brand demos, and office meetings
1:1 video: For personalized video messages and emails.
Video SEO: For YouTube and other videos that visualize in SERPs and for video optimization.
360-degree video: for an amazing interactive experience to look for the circular symbol in the top left corner till sliding to the moving image left or right. It gives you an experience that your video is playing when it’s not.
Keeping yourself stand out isn’t easy and wouldn’t be easy in the upcoming years. Talking about 2021, personalizing your market will be the greatest and toughest challenge. Not only you have to focus on the best trends but need to avoid highly annoyed generic advertising blasts. From content products to marketing, you have to trigger everything based on customer behavior to avoid pissing emails. Few companies that are personalizing way well, includes Cadbury’s Barista and more. Cadburys created a campaign based on user interest. They launched different flavors based on users’ data like age, location, and interest from Facebook. They ended up generating a 65% click-through rate and a 33.6% conversion rate which is a clear example of how personalization can help you to achieve better results. On the other side, Netflix and Amazon are too doing personalization but have not exceeded up to the mark. Always keep this in mind for your business and even if you hire a person through online marketing services australia.
4- Influencer Marketing
Another greatest trend that will remain in for the 5-7 years is influencer marketing. It usually includes targeting micro leaders to amplify your brand message to a larger stage. Your influencers can either be celebrities or personalities that are well known. The process includes word of mouth from individuals with a huge following on social channels which is quite more beneficial than advertising. According to a survey, Around 58% of people have bought a new product in the past six months because of an influencer’s recommendation. This trend is much more like an ad spend through influencers. However, the case can be a bit critical because this trend will soon be affected by artificial intelligence which means that the AI will find the right influencers for the right brand. This process will include influencer performance, their influence, image recognition, and much more that will help the organizations to stay aware of the fake followers and non-engaging accounts.
5- Voice Search & Smart Speakers
We all are a big fan of “Siri” and “Alexa”. No doubt, they make things much easier for people like us who are laz enough to type or search. It’s high time to rethink your digital marketing strategies because 50% of all will happen through voice search in the upcoming years. Voice search is already playing a huge role in providing relevant information that people are searching for through audio content. Smart speakers are too growing on a daily basis for a daily routine. iPhone users and Amazon users are happily enjoying this trend. However other brands like PayPal in iPhone can engage Siri to send money and Nestle has created a skill to provide voice instruction for cooking.
Either you have your own online marketing services company or you’re a working employee in the marketing field, we wish you all the very best for grasping the opportunities from digital marketing services in 2021 and upcoming years. Hope, this blog will help all the marketers and soon-to-be business peeps to stay updated and on-trend.