User engagement is a key aspect of all types of digital marketing promotion strategy, be it through any medium. Nowadays, with mobile phones becoming increasingly important and trending, it is beneficial to optimize your website in a mobile-friendly manner. Mobile engagement works as a great medium in bringing rise to sales conversion.
A website designing company helps in building user-friendly mobile app, and increase mobile engagement employing professional techniques and strategies. However, you should also be aware of these 5 tips that will help increase mobile engagement for sales conversion:
- Increase the page speed: The speed of a webpage is crucial in keeping the users engaged on your website. If a website takes more than 3 or 4 seconds to load, there is very a high chance that the users will abandon it for a better option. That is why, optimize your website in a way that it is able to load faster on a mobile device. Try scraping away the unnecessary buttons, tabs and designs that makes loading time slower for a web page.
- Ask simple information: Always keep the data part simple and uncomplicated on your website. The web designer must remember that filling in information on mobile is a little difficult than filling on a desktop. And that is why, if a website demands the users to fill in their personal data like name, address, contact details, etc., the users will abandon or even stop visiting such a webpage.
- Reach to the point: Nobody likes wasting time by reading unnecessary and long content on a website. Everyone wants quick answers. For the users that are visiting a website on mobile, it becomes difficult as well as boring to read big content. That is why, while designing a mobile-friendly webpage, keep the information tight, crisp with fewer but effective words and remember to keep the relevant information at the top of the page, so that it is easily accessible by the users.
- Try using push notifications: This digital marketing strategy will help you in staying connected with the users and will also bring back aloof users. Through notifications and updates, you can keep your users engaged on your webpage. Try sending a push notification in the form of text, videos, images or any other external links.
- Enable deep linking: Most of the mobile application users find it really annoying to be presented with an offer or snippet of information and then taken to the app’s home page rather than a dedicated landing page. This is where deep linking proves to very beneficial by offering a way to include links to content within the app, which can be accessed and shared like web links. Links to ads, website content, registration pages, and various other content that offers genuine value will all help users to better engage and increase mobile engagement.
O2 A Trusted Website Development Company in Australia
O2 Digital is the best web development company in Australia. It focuses on innovation, creativity, and designing technologically advanced websites. If you aim at increasing mobile engagement of your website, our team can assist and guide in doing so. We have a team of Australia’s best web designers that have strong knowledge and experience in designing various types of websites such as eCommerce websites, business websites, landing page websites, and custom websites.
O2 provides an effective solution to your website designing and development dilemma, focusing on your business goals and objectives. It creates websites that are designed to cater to business needs and are search engine friendly.