SEO is digital marketing strategy that works wonder for any website. It boosts the rank of website on Google and Bing search engine result page.
What can it do for online education company website?
Rank your website high on the search engines, make it mobile friendly, easy to use and popular.
O2 Digital is the leading SEO company for online education that can optimise your online education website for these benefits.
- Website appears high on leading search engines.
- More signup owing to higher click-through rate.
- Overall increase in the number of enrolments
Several Australian business trust us to optimise their website on leading search engines. We have delivered results that take your business to new heights.
SEO Services for Online Education
It begins with the SEO audit of the website which helps to identify the potential areas that need immediate improvement.
At O2 Digital we share a comprehensive report for this too. It’s followed by a discussion about the business goals that you are looking to achieve with SEO.
Our SEO team maps these business goals into SEO goals and starts working on them in a phased manner.
Boosting Website Rank for Online Education Related Keywords
From the SEO audit our team knows where the website ranks for the keywords that are of interest and relevant to the business. Moreover, keyword research is performed to identify the long tail keywords.
Keyword Research – To Identify the long tail keywords to be optimised
Who is the online target audience and what do they search for?
Target audience for various courses are the students who are studying in school, undergraduate courses.
How do they use Google and Bing to find out the courses relevant to them? Which are the queries made by them on the search engines that could be of interest to your business?
Keyword research helps to finalise these keywords with the SEO goal of ranking the website on the top of search result page.
On Page Optimisation
Every webpage of interest is improved from various aspects to make it search engine friendly and boost its ranking.
Page Speed – We check the page load speed using the tools to identify the issues that could be causing hindrance.
Image Optimisation – If there are bulky images on the page that may causing the page to load slowly are optimised.
Content Optimisation – The content of the page has to relevant and engaging to the target audience as the search engines rank the websites that are highly relevant.
Tag Optimisation – Even the HTML tags of the page need to be optimised. It includes title, meta, alt, etc. to ensure that the search engine ranks website prominently.
Usability Enhancements and Responsiveness – We also enhance the usability of the website so that the target audience finds it easy to use on the devices they use. Search engines rank a responsive (mobile friendly) website higher than the others.
At O2 Digital we make sure that all the pages are optimised with the relevant keywords so that there are no hindrances in high ranks.
Off Page Optimisation
How many external pages are linking to any webpage? Are they relevant and contribute to the popularity and the authority of the website?
An authoritative website is referred to by several other sites in the content that is posted on them. Search engine algorithms ranks such websites above than the others.
We improve the backlink profile of the website by publishing Article, Blogs, Guest Posts on the various relevant website to increase the popularity. Our SEO does the content marketing to make sure that the search engines rank the website high.
Our content team also publishes blogs on the website that are referred to the by the other external website and contribute to the authority.
O2 Digital – A Trusted SEO company in Australia
Our relentless focus on contributing to digital growth of SMBs has made us a trusted partner for many Australian businesses.
While our SEO services in australia can surely get more enrolments for your online education, we can do much more.
- Create a buzzing community on social media.
- Run paid ad campaigns to get more online market share.
Speak to our consultants right now.