So, you are completely aware of how much can Facebook contribute to your business and planning to set up a Facebook page. With over 1.4 billion active users monthly, what are you going to do to stand out your business page from other pages? At the end of this blog, you will not only be able to skyrocket your FB business page’s engagement with your fans but will also generate leads and customers. Let’s go!
- Ask questions/Polls
Who can resist not answering something they know? No one! Asking a question is the smartest way to start an interaction with your target audience. This strategy is quite basic but works every time. Plan creative questions by researching buyer persona. It is not always important to interact with your audience in terms of your niche but trying something funny or random works as well. Posting Poll is a great strategy as well to engage with your fans and if the content is relatable then it will leverage people’s interests or needs.
For example- Ask them, what’s better? Reading a book or watching a book-based movie
- Separate your profile from your business
Guess who is getting confused about whether to post an informal picture on a formal page? This is the most basic yet silliest mistake that people make. It is very important to understand the difference between your personal life and what your business offers. Your customers want solutions to their pain points and the least to see your personal life. Of course, you can sometimes use your happy pictures on your business page but to engage with your customers, it is very important to keep your business page separate. Let your target people connect with you without digging into your photos and posts through your business page.
- Add a call-to-action (CTA) button.
So, you have perfectly posted a good product with perfect caption content. Everything seems more than fine and now your customers want to connect you but you have not provided that “Sig Up” option. Who’s going to regret losing leads? The CTA feature was launched in 2014 and has expanded in the most creative ways. This helps business pages to drive more traffic and promote their Facebook content. You can use “Book Now”, Learn More” and other customized URL names according to your business.
- Post photos and videos to your Timeline. (at the right time)
While this is something that everyone is aware of but is worth adding to the list. Posting pics and videos are good but if you are not posting it at the right time when your audience is online then it’s of no use. Remember, your posts are for your audience not for you. Hence, to reach most of your audience, you need to check Facebook marketing company insights that will help you to post at the right time to the right people.
- Leverage Facebook’s targeting tools.
So, you have finally created your Facebook business page and are all set to target your niche audience. But how this is going to happen? Who is your specific audience? Facebook allows you to target specific audiences based on their gender, age, location, language, relationship or educational status, and interests. This helps you to save your budget amount and invest only in those who are interested in your business and want to see your content.
- Monitor and respond to comments on your page.
Now that you are aware of what exactly you need to do in terms of posting and execution, it’s time to interact with your customers through their comments. Monitoring your Facebook page and responding to your customers through commenting is a great way to stay on the top. To monitor, you need to turn on your ‘Notifications’ tab at the very top of your page. It’s not needed to react to every single user comment required.
- Promote your Facebook page to enhance your followers.
It’s time to create an Ad promoting your business Page through Facebook ad services. Simply click the dotted menu bar and select “Create Ad”. This will allow you to start creating ads from the scratch ad will help you to reach more and more people. You can even perform remarketing because your existing targeting audience has already visited your site. Hence, they would definitely be interested in your products or offerings at some level.
- Trending topics
Ever participated in the mannequin challenge, Bottle Flip, or This/That challenge? Do you know why everyone is following it? Because there’s a whole new different world of trending pieces of stuff. Talking about business and marketing, try to relate your niche with the trend and this will help you to gain the attention of your target audience. Don’t forget you use hashtags with your posts, this is the basic thing that needs to be added for better reach and will urge people to like, comment, and share your posts.
- Contests and giveaways
Ever seen a giveaway post or contest without engagement? Not possible because users love contests. Hosting giveaways or contest prizes related to your industry is the best way to build brand awareness through an online marketing services company. This will definitely increase your followers and reach. For example, if your target audience is between 18-28, then try to give something like beauty hampers or a shaving kit to your customers. The more valuable the reward is, the greater the engagement and potential reach will be there.
- Give People a good Laugh
Not using meme or humor in your posts? Seems, you are missing the most important part of business and marketing which is to lighten your customer’s mood. Who doesn’t love laughing? Show your customers uniqueness and they will always be interested in your upcoming posts. Create memes and humor posts that are relevant to your audience and make them chuckle. Also, this increases your chances to get more followers.
- Location Targeting
The audience targeting depends upon your area code. Try to set up the target area that is 10-15 miles away from your business. This will help you to get more customers from your mutual locality and enable more customers to buy your products or services.
- Celebrate Holidays
Did someone say holiday? This word works like magic for every age group because the holiday has a reason and you have to target that reason through posting. This will help you to never run out of ideas for your Facebook content schedule. Example- Posting a beautiful Christmas post to wish your audience is a plus point.
Now that we are all set with the top strategies, let’s execute all of them to see the engagement rise. Also, if you want engagement, you need to post and respond to your fans every day. Yay!