While working on the SEO of your business with the use of Web Development Services, you must have questioned the relevance of keywords. Irrespective of the questions that arise in your head, a good Internet Marketing Company Australia would be able to show you that there is no second thought to the fact that keywords play an inevitably important role in search engine optimization of a business’s online presence.  

Keywords are basically described as the topic of the content, the words and phrases that people type into search engines. Each page of a website should ideally be centered on one topic, ultimately resulting in the primary keywords for that page. The keywords used for the SEO can be classified into mainly two types- Short tail and Long tail keywords. A short tail keyword would be that consists of only one or two words. While a long tail keyword is one that has more than one or two words. These are far more specific as compared to short tail, which can be quite ambiguous.  

Short tail keywords tend to carry a very high volume, ultimately leading to huge competition in landing on a rank on search engine results pages (SERPs). The placement and density of keywords used in the content are two most important factors to be considered. While working on the SEO of the content, the keywords will be placed throughout the body content of the page. The URL used to publish the content will also have the primary keyword included. Factors like these work as a sign for Google, showing the relevancy of the page for the keyword or search term used. 

As far as the density of the keywords is concerned, the situation of “the more the better” fits best in terms of SEO and content. Search Engine Optimizations brings along a direct correlation between the word count and search rankings. The higher the word count, the more keywords will fit in the content, resulting in a higher ranking. By using such basic techniques on your website, you can improve your ranking power in the google search results.  

However, there are certain factors that you must keep away from whilst working on the SEO of a website. Usage of such techniques or your website are considered unethical by Google and may also result in penalties. 

  1. Keyword stuffing – Using the keywords in excess is not going to benefit your website, but rather push it to spams. Overuse of a keyword or a phrase is called Spamming and will give your website poor user experience (UX). Earlier, in the 2000s, keyword spamming was used a popular way to boost your website ranking. However, nowadays such a technique may get you caught and penalized. 
  2. Hidden texts and links – Some sneaky tactics that increase the page keyword count such as using the same color font as the background, setting the font size to zero, hiding the links in a single character such as a full stop (.), using CSS to hide texts or links offscreen and hiding text or links behind an image are all considered black hat tactics and must never be used. ‘Black Hat’ SEO is a range of techniques used to improve the ranking in search engine results page by trickery and are considered unethical. 
  3. Forcing keywords – This is not the same as stuffing the keywords. Adjusting the keywords in your content more than their basic need in the content puts the reader off the track and is additionally considered fraudulent. To maintain a good ranking of your website on Google, forcing the keywords in your content should be strictly ignored. 

To get a good ranking of your website on Google, you may also run campaigns like PPC Services Australia, wherein the advertisers pay an amount each time their ad is clicked. PPC Services Australia is a way of buying visits to your site, rather than attempting to earn those visits organically. A renowned Internet Marketing Company Australia like O2 will offer all the Web Development Services for your website that you succeed in maintaining a good rank on Google and impressive Search engine optimization techniques.