FMCG is a complex sector that manufactures and distributes a large volume of products for a range of different brands, including medication and fizzy drinks. However, changed consumer preference to online has increased the competition from the entry of new brands.
More Australians use smartphones and other internet-connected devices to get information within seconds. Businesses that don’t have an online presence likely have fewer chances to grow as they aren’t visible to the audience.
SEO is essential for FMCG to enhance web ranking in Google and Bing. In addition, SEO services can revive your marketing strategy and help you reach prospective consumers directly online, reduce costs and boost ROI.
Reach Out to Local and Targeted Consumers
As per Search Engine Journal, 93% of online experiences begin with a search engine. That’s a huge audience to be targeted. If you want to reach specific groups and demographics and draw more customers’ attention, local SEO for FMCG and retail can help.
Local SEO plays an important role to entice the targeted audience for retail businesses. For instance, when an internet user searches for the “best FMCG food brand in Melbourne”, the search engine will show various options. Apparently, the user may click on the top choice. Thus, local SEO benefits businesses by targeting keywords that consumer often searches in the same area.
Rank High for Product Searches
There is no denying that marketing strategies like PPC (Pay-per-click) offers high value to promote a brand, organic SEO still reigns supreme. SEO strategies like quality content posting, targeting keywords, link building, attractive page titles certainly help rank high for product searches in search engines.
Moreover, implementing the right FMCG SEO services strategy in place also increases organic traffic, thus exposing your FMCG brand to new audiences. When your product ranks high above the competitors, it can potentially bring those that were previously unreachable.
Improve Conversion Rates
The advanced SEO strategies are capable to market directly to those who are searching for the same services as yours. From a study, local searches convert to direct purchase 28% of the time.
It is a fact – consumers who search for retail services online may likely visit the stores the same day.
So, it is vital to attain mobile-friendly SEO to target more traffic and enjoy more leads that will increase business revenue.
Establish Brand Authority
Customers rely on web rankings as a measure of confidence in any business. SEO helps to reach your brand at the first spot of search ranking and increases customers’ trust in your brand. When they find you for the first time in search results, they may likely look for more information and visit the website.
An SEO agency Australia can select keywords based on your FMCG products and create content to improve brand visibility and reputation.
Stay ahead of the competition
SEO helps you stay ahead. Small businesses can’t reach everyone and everywhere, and online advertising strategies like PPC involve a hefty price for targeting traffic. On the other hand, SEO services help small retail businesses to compete against large industry peers without any significant investment. With a suitable SEO strategy in place, you can outrank opponents and enjoy better reach.
Why Choose O2 Digital’s FMCG SEO Services?
FMCG sector faces challenges in shifting its offline business model to online. O2 Digital– leading SEO agency in Australia, help your retail and FMCG businesses by targeting related keywords on Google where people are searching for the products to fulfil their needs. Our agency offers the best and cost-efficient local SEO strategies to improve your business’s marketing plan to meet its goal.
We have a dedicated team to deliver timely results within your budget. Our digital marketing services include
Web Design: We have skilled web developers and designers who work closely with you to customise your website as per your business niche.
Social Media Marketing: We have a team of seasoned social media marketers specialising in social media marketing for the FMCG sector.
Content Marketing: Our experienced content team creates engaging and high-quality content that entices potential customers to your brand.
Get in touch with the O2 digital team to explore more about SEO services.